SEO for tradesmen without the jargon
Most trades don't need a long explanation of algorithms. They need to know whether SEO will bring in more work, what it involves and what it costs. Here is the short version.
When someone searches for your trade, Google shows two sets of results: the map pack, with three local businesses and their reviews, and the normal list of websites underneath. SEO for tradesmen is the work of getting into both, for the jobs you want and the towns you cover.
The map results: your Google Business Profile
For most trades, the map pack is where the calls come from. Your place in it depends on three things: how relevant your profile is to the search, how close you are to the person searching, and how prominent your business looks to Google, which includes reviews and the strength of your website.
We fill in every part of your Business Profile properly: the right categories, your services, the areas you cover, real photos and regular updates. Then we help you ask happy customers for reviews in a way that is simple for them and within Google's rules.
The normal results: your website
Below the map are the website results. To rank there for "boiler installation" in your town, you need a page about boiler installation, written well, on a site Google trusts. That means:
- a page for each main service, written for customers first
- area pages for the towns you want work in, with real local detail rather than a town name swapped into the same paragraph
- fast pages that work well on a phone
- clear titles and a sensible structure so Google understands what each page is about
If your current site can't do this, we can build one that can. See web design for tradesmen.
Local listings and consistency
Your business name, address (or service area) and phone number should be the same everywhere they appear online. Mismatches confuse Google and customers. We tidy these up and add you to the listings that make sense for your trade.
Local SEO for tradesmen, by trade
Each trade gets searched for differently. A plumber's best searches are often urgent; a landscaper's are planned weeks ahead. Our trade pages go into the detail for plumbers, roofers, electricians, builders and landscapers. For paid ads and social media, see marketing for tradesmen.