Roofing website design that closes the trust gap
When a homeowner needs a roofer, they are often anxious. Something is leaking, or a slate has come down, or they've been told the whole roof needs doing and they don't know who to believe. They can't climb up and check your work themselves. Your website has to show them.
That is why our roofing websites lead with evidence. Before-and-after photos of real jobs, a plain explanation of what each type of work involves, and your guarantee stated clearly. When someone can see exactly what you did on a roof like theirs, the decision gets easier.
Websites for roofers: urgent and planned
Roofing work splits into two kinds of customer.
The urgent customer has water coming in. They are on a phone, possibly in the rain, and they want someone who covers their area and answers. For them the site needs a big call button, a short line on how quickly you can usually attend, and nothing that gets in the way.
The planned customer is weighing up a re-roof or replacing a tired flat roof. They will read more, compare two or three quotes and want to understand the materials. For them, service pages and project write-ups do the selling.
The pages a roofer website needs
Depending on what you do, your site might include:
- roof repairs and leak finding
- re-roofing and new roofs
- flat roofing, with a page per system you fit
- fascias, soffits and guttering
- chimney repairs and lead work
- an areas covered page
- a gallery of finished roofs, organised by type of job
Roofer website design that can rank
We build every roofing website with local search in mind: clear titles, fast pages, an areas page and a link to your Google Business Profile. If you want to push further up the results, SEO for roofers covers the next steps.