SEO for roofers, built before the storm
Roofing is one of the most weather-driven trades there is. After a storm, searches for roof repairs, leaking roofs and missing tiles shoot up. The roofers who get those calls are the ones already sitting in the map results and on page one, not the ones who start working on it afterwards.
Two kinds of roofing search
Repair searches, such as "roof leak repair" or "emergency roofer", come from worried homeowners who want someone quickly. The map pack and your Business Profile do most of the work here: right categories, an honest service area, accurate hours and reviews that mention real jobs.
Planned searches, such as "re-roof cost" or "flat roof replacement", come from people comparing options. They read more, look at photos and want to understand materials. Your website pages do the selling here.
Pages that earn their place
We build or improve a page for each type of roofing you want more of. A re-roofing page should explain when a repair is no longer enough, what the job involves, how long it takes and what's included in your guarantee. A flat roofing page should explain the systems you fit and why you'd recommend one over another.
For the towns you want to win, we add area pages with real local detail: the kinds of roofs common there, the areas you cover and jobs you've done nearby, with the owner's permission.
Trust is the ranking factor customers use
Google looks at reviews, and so do homeowners. In a trade where people worry about being overcharged or left with a half-finished job, a steady stream of honest reviews matters a great deal. We help you ask for them at the right time, with a simple link, and reply to each one.
If your current site isn't up to it, see our roofing website design page.