Brightwire Electrical

Electrical work is invisible once it is done, so the customer is buying trust. This design keeps the page tidy and technical, and puts the paperwork a customer worries about where they can see it.

This is an in-house design for a fictional business, not a client site.

The brief

Brightwire Electrical is an invented electrical contractor doing rewires, consumer unit upgrades, EV charger installs and electrical installation condition reports (EICRs) for homeowners and landlords.

Target: landlord EICR enquiries and EV charger quotes, with the job type chosen before the form is sent.

Pages designed

  • Home (shown here)
  • Rewires
  • Consumer unit upgrades
  • EV charger installation
  • EICRs for landlords
  • Contact

Design choices

  1. The consumer unit as the menu

    Each main service is a labelled breaker, like the row of switches under the stairs, with a close photo of the work on top. Homeowners recognise it straight away, and it gives four services equal weight.

  2. One wire, one colour

    A single bright line runs from the headline down to the call button. It is the only saturated colour on the page, so the eye follows it to the action.

  3. Paperwork in a fixed place

    A badge stating membership of a Part P competent person scheme opens the strip under the hero, followed by the certificate, building control and insurance lines. The badge is set in the site's own type and colours rather than imitating a scheme logo, and the same strip sits in the same place on every page, so a cautious customer always knows where to look.

  4. Landlords get their own route

    Landlords and letting agents want EICRs, not rewires. A separate button sends them to a page and form written for them, with the number of properties as the first question.

  5. Type that looks like labelling

    Space Grotesk for headings and IBM Plex Mono for the small labels, like the printed circuit labels on a new board.

Palette and type

  • Ink #0d0f2b
  • Panel #171a45
  • Live blue #4d7cff
  • Spark #5ff0d2

Headings in Space Grotesk, with IBM Plex Mono (labels).

The same homepage on a phone.

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