Trueform Plastering

Good plastering is judged by how a wall looks in low evening light. This design is quiet on purpose, so the surface and the finishes do the talking.

This is an in-house design for a fictional business, not a client site.

The brief

Trueform Plastering is an invented plastering firm doing skimming, rendering, coving and patch repairs for homeowners, decorators and small builders.

Target: quote requests that include the room type and rough size, so a price can be given without a visit.

Pages designed

  • Home (shown here)
  • Skimming and re-skimming
  • Rendering
  • Coving and cornice
  • Patch repairs
  • Contact

Design choices

  1. Show the surface

    The hero photo of a long, smooth plastered corridor sits in a tall arch, and each service has its own arched photo. The page itself looks like a freshly skimmed wall: smooth, pale and even.

  2. A quote form that thinks in rooms

    Room type, rough size and "ceiling too?" are the first questions. That is what a plasterer needs to price a skim, and it is easy for a homeowner to answer.

  3. Finishes as swatches

    Smooth skim, sand and cement render, lime plaster and through-colour render sit side by side as round close-up photos, so a customer can point at what they want instead of looking up the words.

  4. Prices and people before the form

    Three starting prices, a two-year guarantee and the three plasterers by first name sit just above the trade strip, so a homeowner knows roughly what to expect and who will turn up.

  5. A serif for the craft

    Cormorant Garamond headings give the page a hand-finished feel. DM Sans keeps prices, forms and service details clear.

  6. A line for the trade

    A small strip speaks to builders and decorators who need a plasterer they can rely on, without crowding the homeowner's path.

Palette and type

  • Plaster #f3ebe3
  • Blush #e7d3c6
  • Charcoal #2b2725
  • Sage #7f8f7a

Headings in Cormorant Garamond, with DM Sans.

The same homepage on a phone.

Want the phone to ring from your own website?

Tell us your trade and where you work. We will come back with a straight answer on what would help and what it costs.

  • Free, written quote
  • Reply within one working day
  • Meetings on Zoom or Google Meet

We only use your details to reply. Privacy